Diet Mountain Dew: Is It Really Being Discontinued?
Diet Mountain Dew: Is It Really Being Discontinued?
Is diet Mountain Dew being discontinued? This is a question that has been on the minds of many soda drinkers lately. The answer is not entirely clear, but there are some signs that suggest that the diet version of this popular beverage may be on its way out.
Reasons for the Possible Discontinuation
There are a few reasons why Diet Mountain Dew may be discontinued. One reason is that sales of diet sodas have been declining in recent years. According to a report by Beverage Digest, sales of diet sodas fell by 6.2% in 2017. This decline is likely due to the growing popularity of zero-calorie sodas, such as Diet Coke and Diet Pepsi.
|Reason|Percentage|
|:---|:---:|
|Diet soda sales decline|6.2%|
|Rising popularity of zero-calorie sodas|-|
Another reason why Diet Mountain Dew may be discontinued is that it contains aspartame. Aspartame is an artificial sweetener that has been linked to a number of health problems, including cancer and weight gain. In 2015, the Center for Science in the Public Interest (CSPI) filed a petition with the Food and Drug Administration (FDA) to ban aspartame.
|Health concerns linked to aspartame|-|
|FDA petition to ban aspartame|-|
PepsiCo's Response
PepsiCo, the company that produces Mountain Dew, has not officially announced that Diet Mountain Dew is being discontinued. However, the company has been making some changes to its diet soda lineup. In 2018, PepsiCo announced that it was discontinuing Diet Pepsi Lime and Diet Pepsi Wild Cherry. The company also announced that it was reducing the amount of aspartame in Diet Pepsi.
|PepsiCo's changes to diet soda lineup|-|
|Discontinuing Diet Pepsi Lime and Diet Pepsi Wild Cherry|-|
|Reducing aspartame in Diet Pepsi|-|
These changes suggest that PepsiCo may be planning to phase out diet sodas altogether. If Diet Mountain Dew is discontinued, it would be a major loss for diet soda drinkers. However, it would also be a sign of the changing times. Consumers are increasingly looking for healthier alternatives to sugary drinks, and diet sodas are no longer as popular as they once were.
|Consumer preference for healthier alternatives|-|
|Decline in popularity of diet sodas|-|
Success Stories
Despite the challenges facing diet sodas, there are still some brands that are thriving. Diet Coke is one of the most popular diet sodas in the world, and it continues to grow in popularity. In 2018, Diet Coke sales increased by 2.5%.
|Diet Coke's continued growth|-|
|2.5% increase in sales in 2018|-|
Another diet soda that is doing well is Diet Dr. Pepper. Diet Dr. Pepper sales increased by 1.5% in 2018.
|Diet Dr. Pepper's growth|-|
|1.5% increase in sales in 2018|-|
These success stories show that there is still a market for diet sodas. However, brands need to adapt to the changing consumer landscape. They need to offer healthier alternatives andreduce their reliance on artificial sweeteners.
|Need for healthier alternatives|-|
|Reduced reliance on artificial sweeteners|-|
Conclusion
The future of Diet Mountain Dew is uncertain. However, the changes that PepsiCo has made to its diet soda lineup suggest that the company may be planning to phase out diet sodas altogether. If Diet Mountain Dew is discontinued, it would be a major loss for diet soda drinkers. However, it would also be a sign of the changing times. Consumers are increasingly looking for healthier alternatives to sugary drinks, and diet sodas are no longer as popular as they once were.
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